Canavari et alii – ‘Positioning and Competitiveness of Balsamic Vinegar’   Leave a comment

Canavari, Maurizio. Sergio Rivaroli and Roberta Spadoni ‘Positioning and Competitiveness of Producers of Balsamic Vinegar of Modena’, Journal of International Food and Agribusiness Marketing 18 (2006), 119-138. A description of the balsamic vinegar trade that in 2006 managed to sell forty two million liters of their product world-wide. The authors examine competitiveness in the market place with a series of highly technical cluster analyses. SY


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