Canavari et alii – ‘Positioning and Competitiveness of Balsamic Vinegar’   Leave a comment

Canavari, Maurizio. Sergio Rivaroli and Roberta Spadoni ‘Positioning and Competitiveness of Producers of Balsamic Vinegar of Modena’, Journal of International Food and Agribusiness Marketing 18 (2006), 119-138. A description of the balsamic vinegar trade that in 2006 managed to sell forty two million liters of their product world-wide. The authors examine competitiveness in the market place with a series of highly technical cluster analyses. SY

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: