History: The Great Spaghetti Hoax of 1957   Leave a comment

The following extract comes from Alex Boese’s outstanding Museum of Hoaxes (Orion 2002) and is a reminder of just how alien spaghetti was as late as the 1950s in much of western Europe.

On April 1, 1957, the British news show Panorama broadcast a segment about a bumper spaghetti harvest in southern Switzerland brought on by an unusually mild winter. The audience heard Richard Dimbleby, the show’s highly respected anchor, discussing the details of the spaghetti crop as they watched a rural Swiss family pulling pasta off spaghetti trees and placing it into baskets. ‘The spaghetti harvest here in Switzerland is not, of course, carried out on anything lie the tremendous scale of the Italian industry,’ Dimbleby informed the audience. ‘For the Swiss… it tends to be more of a family affair.’

The narration then continued in a tone of absolute seriousness. ‘Another reason why this may be a bumper year lies in the virtual disappearance of the spaghetti weevil, the tiny creature whose depredations have caused much concern in the past.’ Some viewer questions were anticipated. For instance, why does spaghetti always come in uniform lengths? ‘This is the result of many years of patient endeavour by past breeders who succeeded in producing the perfect spaghetti.’ Finally, Dimbleby assured the audience, ‘For those who love this dish, there’s nothing like real, home-grown spaghetti’.

Soon after the broadcast ended, the BBC began to receive hundreds of calls from puzzled viewers. Did spaghetti really grow on trees, they wanted to know. Others were eager to learn how they could grown their own spaghetti tree. To this the BBC reportedly [is this really true? ed] replied that they should ‘place a sprig of spaghetti in a tin of tomato sauce and hope for the best’. To be fair to viewers, spaghetti was not a widely eaten food in Britain during the 1950s and was considered by many to be very exotic. Its origin must have been a real mystery to most people. Even Sir Ian Jacob, the BBC’s director general, later admitted that he had to run a reference book to check on where spaghetti came from after watching the show. The prestige of the Panorama show itself, and the general trust that was still placed in the medium of television, also lent the claim credibility. The idea for the segment was dreamed up by one of the Panorama cameramen, Charles de Jaeger. He later said that it occurred to him when he remembered one of his grade-school teachers chiding him for being ‘so stupid he would believe spaghetti grew on trees’.

Link to youtube video

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Posted October 26, 2010 by zachmon in Uncategorized

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