Archive for the ‘Organic’ Tag

News: Beef Revolution (.it)   Leave a comment

In today’s edition (21 Nov 2010) of La Repubblica a full-page advertisement showed a cow next to several boxes, all of which had a very attractive white and black color scheme. The company advertising, Beef Revolution, offers the delivery of choice cuts of beef to your house. In addition to a selection of meat from choice breeds, the customer can also select Bio meat, raised, one surmises from the website, organically. Six cuts (six kilos of meat) are priced at €180 (shipping included). In a curious reversal of a general trend, the meat is specifically described as being from “far off countries,” not being a local or national product. See the site at

Grazie a Nikos Zimouras per la segnalazione.


Posted December 5, 2010 by zachmon in Uncategorized

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Comment: Free Range Chickens   Leave a comment

In a recent post, I reported more or less without comment the story in an Italian newspaper (the equivalent of the Wall Street Journal) that claimed that free range conditions for chickens actually led to more, not less, stress for chickens because of the size of the flocks and the hens inability to establish a hierarchy. I had actually just recently been to an organic farm outside of Rome, where I had seen a rather large (perhaps a thousand hens) flock of “free range” chickens: none showed the characteristic lack of plumage that the article had indicated was typical of free range birds. Since this was only anecdotal, I didn’t note it in the post.

Now however there is a story in the Italian news about the Coop, a nationwide network of supermarkets that are cooperatives, not publicly traded companies. The Coop, already well-known for its green initiatives and promotion of organic and fair trade brands, received the “Good Egg” award on 20 October 2010 from the association “Compassion in World Farming.” From now on all the eggs in the Coop’s 1,400 stores will come from hens that are raised on the ground, free range, and organic. The official press release notes that a European directive from 1999 prohibits hens in cages from 1 January 2012 in any event.

I suppose I can admit that I’m at a loss as far as the truth of the matter. I am suspicious of the Sole 24 Ore, it being the organ of the Italian business community, but the sociobiology of it seems to make sense. Any reader comments on flocks over thirty birds? ZN


Grazie a Daniela Buglione per la segnalazione.


Posted December 4, 2010 by zachmon in Uncategorized

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